TFRA brings together researchers, media strategists, product specialists, editors, and data experts working with independent media organizations across Europe and beyond.

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FLAT 4 TOMPION HOUSE
PERCIVAL STREET
LONDON
ENGLAND – EC1V 0HU
Services & products · Consultancy

Consultancy

Turn strategy into results — business models, reader revenue, product and organizational development, from audit to implementation.

Solving media challenges

Since 2019 we have completed 30+ consulting projects for independent media and the organizations behind them — from Ringier Axel Springer to the Kyiv Independent, hromadske, New Eastern Europe, Balkan Insight (BIRN) and El Orden Mundial. Most of our clients are small and mid-sized newsrooms working in difficult markets, and everything we recommend is built around their real constraints — team, budget, market — not a template.

Project length depends on the question. A tactical engagement — a pricing review, a subscription funnel audit — can take 3 weeks. A full business-model transformation can run 6 months or longer.

What we help with

Audit & strategyUnderstand where you are, set goals that are ambitious but achievable, and agree the path to them.
Subscription & membership modelsFrom value proposition and pricing to funnel, retention and churn.
Financing & investor advisoryHelping media investors, funders and founders make informed decisions — due diligence, financial models, growth plans.
Business models & reader revenueDesign and prioritize revenue streams — advertising, reader revenue, grants, services — with the economics behind each.
Organizational development & HRStructures, roles and processes that fit your size and stage — including hiring and training.
Social media & distributionPlatform strategy that turns reach into an audience you own — and revenue you keep.

How we work

Our consulting projects combine advisory and hands-on implementation.
A typical project has three phases:

01

Needs assessment

We start by understanding your business: financials, analytics, interviews with your team, and a benchmark against comparable media. The output is a clear, shared picture of where the gaps and the opportunities are.

02

Strategy & methods

Together with your team we develop the strategy and the methods to execute it — in working sessions, not slide handovers. You get actionable recommendations with owners, timelines and expected results.

03

Implementation

We stay hands-on for as long as needed — from setting your team up to run the plan, to doing parts of the work ourselves. The goal is always the same: your team fully in charge, with the capabilities to keep going without us.

Who you'll work with

Jakub Parusinski — Partner, consulting lead

Co-founder of The Fix. 15+ years in media as a journalist, manager and consultant, including as CEO of the Kyiv Post. Lectures on media business strategy at the Stockholm School of Economics in Riga.

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Alina Afonchanka — Media consultant

Focuses on audience growth, donor and reader revenue strategy, social media strategy, and UI/UX audits for independent media, with experience building audience and monetization strategy for newsrooms and exile media outlets.

LinkedIn · EmailClick to copy email address
Aleksandr Vorobev — Media consultant

Media consultant specializing in editorial strategy, digital product development and sustainable media models. 9+ years of leadership experience as an Editor- in-Chief and Publisher, guiding media teams through strategic pivots and profitable growth across international projects in Germany, Ukraine, Armenia, Turkey and Kazakhstan.

LinkedIn · EmailClick to copy email address

Beyond the core team, we work with a network of 30+ experts and practitioners across 10 European countries — from reader revenue and content syndication to podcasts, TV operations and security.

Have a project in mind?

Tell us what you're trying to figure out — we'll get back shortly with how we'd approach it.
If we're not the right fit, we'll say so.

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