TFRA brings together researchers, media strategists, product specialists, editors, and data experts working with independent media organizations across Europe and beyond.

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FLAT 4 TOMPION HOUSE
PERCIVAL STREET
LONDON
ENGLAND – EC1V 0HU

50 organizations across 15 countries since 2019

Make better media decisions

Research, consulting, and practical tools for independent media and the organizations behind them.

What we do

The Fix started in 2019 as a small consulting team that couldn't find the industry research it needed — so we built it ourselves. Today it's both things: The Fix Research & Advisory, working with publishers, donors and implementing organizations across Europe and beyond, and The Fix Media, a trade publication read by a community of 3,000+ senior media professionals.

Since then we've delivered 40+ consulting and research projects for 50+ media organizations and funders. We helped Hromadske nearly quadruple commercial revenue during a turnaround. We've trained 309 media managers from 20+ countries through the SSE Riga media management programs. Our sector studies with JX Fund, Thomson Reuters Foundation and others have been cited by The New York Times and the Reuters Institute. And when Russia launched its full-scale invasion, we co-led a campaign that raised around €3M for dozens of Ukrainian newsrooms.

The sector we work in doesn't get calm years. Funding models break — USAID's shutdown was only the loudest recent case. Platforms rewrite the rules; audiences move. So we lead the transformation. Let's work on yours.

40+

consulting & research projects

50+

media organizations

309

managers trained · 20+ countries

≈€3M

raised for Ukrainian newsrooms

Services & products

Research

Understand your market before you bet on it — audience studies, benchmarking and sector intelligence for media organizations and funders.
12 published studies · cited by The New York Times and the Reuters Institute
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Consultancy

Turn strategy into results — business models, reader revenue, product and organizational development, from audit to implementation.
30+ successful projects since 2019
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Publishing

Stay ahead of European media — reporting and analysis from The Fix Media, with new stories several times a week for 3,000+ senior media professionals.
Want to reach them? Advertising & partnerships
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Tech

Two flagship tech products, already serving clients:AI Media Analytics— AI-supported assessment of media outlets at scale (content quality, framing, bias), validated by human experts; andNewstack— a SaaS service that helps media and NGOs save 50%+ on subscription costs.
Put data and AI to work
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Education

Practice leadership under pressure — the Crisis Leadership Simulation and executive training, delivered in multiple languages.
With SSE Riga · IPI · UN Women and many others
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From The Fix — this month

Monthly feature
Inside the Iranian exile media sector

Insights from an in-depth country profile prepared by JX Fund with support of The Fix Research and Advisory

Read on The Fix
Inside the Iranian exile media sector

Meet the team

Built by media practitioners

TFRA brings together researchers, media strategists, product specialists, editors, and data experts working with independent media organizations across Europe and beyond.

What partners say

Why us

Consulting discipline, built under constraint

Our founding team trained at McKinsey and INSEAD — and ran newsrooms through revolutions, war and exile. That combination is the method: Western consulting rigor, plus the Eastern European habit of transforming under pressure, with small budgets and no stable ground.

It's also why we work where most consultancies won't. Independent media in difficult markets is supposedly a sector without money. The 50+ organizations we've worked with — and results like Hromadske's near-4× revenue growth — suggest otherwise:the economics can work, if someone does the work.

Clients & partners

We bring solutions to make life easier
for our customers.

Request full pitchdeck

Clients & partners

We bring solutions to make life easier
for our customers.

Request full pitchdeck

Let's work on your transformation

Get in touch via form or email us -partnerships@thefix.mediaClick to copy email address

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