Research, consulting, and practical tools for independent media and the organizations behind them.

The Fix started in 2019 as a small consulting team that couldn't find the industry research it needed — so we built it ourselves. Today it's both things: The Fix Research & Advisory, working with publishers, donors and implementing organizations across Europe and beyond, and The Fix Media, a trade publication read by a community of 3,000+ senior media professionals.
Since then we've delivered 40+ consulting and research projects for 50+ media organizations and funders. We helped Hromadske nearly quadruple commercial revenue during a turnaround. We've trained 309 media managers from 20+ countries through the SSE Riga media management programs. Our sector studies with JX Fund, Thomson Reuters Foundation and others have been cited by The New York Times and the Reuters Institute. And when Russia launched its full-scale invasion, we co-led a campaign that raised around €3M for dozens of Ukrainian newsrooms.
The sector we work in doesn't get calm years. Funding models break — USAID's shutdown was only the loudest recent case. Platforms rewrite the rules; audiences move. So we lead the transformation. Let's work on yours.
Insights from an in-depth country profile prepared by JX Fund with support of The Fix Research and Advisory

TFRA brings together researchers, media strategists, product specialists, editors, and data experts working with independent media organizations across Europe and beyond.

Our founding team trained at McKinsey and INSEAD — and ran newsrooms through revolutions, war and exile. That combination is the method: Western consulting rigor, plus the Eastern European habit of transforming under pressure, with small budgets and no stable ground.
It's also why we work where most consultancies won't. Independent media in difficult markets is supposedly a sector without money. The 50+ organizations we've worked with — and results like Hromadske's near-4× revenue growth — suggest otherwise:the economics can work, if someone does the work.